Why No One Is Really Reading Blogs

Social media sites become No. 1 online activity.  That’s the headline from an SF Chronicle report on what we are doing on the Internet.  Sometime you don’t need the Neilsen Company to tell us what we already know, but it sure helps to confirm what my gut has been telling me.  And that is most people who are on the Internet are on Facebook, playing video games, or just plain emailing.

The choice quote in the article is this:

“Despite the almost unlimited nature of what you can do on the Web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and e-mailing, leaving a whole lot of other sectors fighting for a declining share of the online pie,” Nielsen analyst Dave Martin said in a news release

I know that the good folks at WordPress often say that the “Death of blogging” stories are grossly overrated, but sometimes it seems that they are just trying to reassure their users that, yes, people are reading blogs.  That may be the case, but the kind of blogs people are reading I think has shifted from personal blogs of a few years ago, to more professional blogs, or “how to” blogs.

Nevertheless, with Facebook capturing so much of the online share, it makes me wonder what people are doing on that site that makes them spend upwards to 6 hours on it.  Sure you can be a Farmville drone, but I’m guessing people have their Facebook page open at work and just kind of leave it there minimized on their computers while they do other things.  It’s not that they are actively on Facebook. Rather, they are checking their page like you would check your email or text (and by that I mean every now and then).

Anyway, have a look at the article to see that the dream of the Internet being a vast sea of information has turned into this vast dump of status updates, gaming, and quick hit emails.


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