Brand Confusion

Watching this political race between Obama and McCain, reminds me of the way in which car companies flood the market with vehicles when they find a certain style starts to capture the dollars of the consuming public.

To wit:

In 2000, Chrysler introduces the PT Cruiser …

In 2004, the Scion XB (aka “The Box”) surfaces …

2005, Honda unleashes the Element …

2006, Chevy releases the Heritage High Roof, or HHR …

2008, Ford says “Me too!” with the Flex …

Barack Obama launches his campaign for the presidency with the theme of “Change…”

And now, John McCain rolls out his new campaign theme: Original Mavericks with a not-so-subtle dash of “real change.”

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